ZSK multi-head embroidery machine stitching logos in the ALE workshop

Logo
embroidery

ALE started in Toowoomba in 1995 with one embroidery machine. Today our ZSK multi-head machines stitch logos onto polos, caps, jackets and hi-vis for teams across the Darling Downs and Queensland.

Overview

Embroidery is where ALE began. Three decades on, it's still what we're known for.

Campbell Lane started the business in Toowoomba in 1995 with a single machine. We added our first ZSK machine in 2018 and six-head ZSKs in 2019 and 2023, so large team orders run side by side.

A stitched logo looks sharp, feels premium and survives the wash. It suits polos, caps, jackets and workwear that gets worn hard every day.

For team and bulk embroidery, send us your logo and numbers for a quote.

Since
1995
Machines
ZSK multi-head
Made
In-house, Toowoomba
Turnaround
About 2 weeks
Embroidery forBen's CleaningCoastal CleaningSouthern Suburbs TigersQueensland CottonJamick Plumbing+100s more
What we embroider

Stitched on anything

If it can go under a hoop, we can probably embroider it. Ask us about your garment.

Southern Suburbs Rugby League embroidered polo

Polos & shirts

Left chest logos, sleeve marks and back names for staff and clubs.

Caps lined up for embroidery

Caps

Front panel logos stitched onto caps for crews and clubs.

Embroidered jackets with a train logo

Jackets

Chest and back embroidery on jackets for staff and teams.

Hi-vis shirt hooped on an embroidery machine

Hi-vis & workwear

Logos stitched onto hi-vis and work shirts that get worn hard.

Embroidered khaki work shirts for a butcher

Work shirts

Trade and retail shirts with a clean, long-lasting logo.

Embroidered denim jacket

Denim & specialty

Denim jackets and jackets with detailed stitched artwork.

Process

Logo to stitch

  1. Send your logo

    Email your logo file and tell us the garments, colours and quantities.

  2. Digitising & proof

    Your logo is converted into a stitch file. We send a proof showing size and placement.

  3. Stitch-out

    Garments are hooped and stitched on our ZSK multi-head machines in Toowoomba.

  4. Check & pack

    Each piece is trimmed, checked and packed ready for your team.

Projects

Embroidery
we've stitched

All uniform projects →
FAQ

Common
questions

Can't see yours? Call (07) 4634 3066.

A vector file (AI, EPS, PDF or SVG) is ideal. A high-resolution PNG or JPG also works. We convert it into a stitch file before production.

Related services

Ready to stitch
your logo?

Send your logo, garment choice and numbers. We'll come back with a proof and a quote.

Call (07) 4634 3066Get a quote