

Logo
embroidery
ALE started in Toowoomba in 1995 with one embroidery machine. Today our ZSK multi-head machines stitch logos onto polos, caps, jackets and hi-vis for teams across the Darling Downs and Queensland.
Embroidery is where ALE began. Three decades on, it's still what we're known for.
Campbell Lane started the business in Toowoomba in 1995 with a single machine. We added our first ZSK machine in 2018 and six-head ZSKs in 2019 and 2023, so large team orders run side by side.
A stitched logo looks sharp, feels premium and survives the wash. It suits polos, caps, jackets and workwear that gets worn hard every day.
For team and bulk embroidery, send us your logo and numbers for a quote.
- Since
- 1995
- Machines
- ZSK multi-head
- Made
- In-house, Toowoomba
- Turnaround
- About 2 weeks
Stitched on anything
If it can go under a hoop, we can probably embroider it. Ask us about your garment.

Polos & shirts
Left chest logos, sleeve marks and back names for staff and clubs.

Caps
Front panel logos stitched onto caps for crews and clubs.

Jackets
Chest and back embroidery on jackets for staff and teams.

Hi-vis & workwear
Logos stitched onto hi-vis and work shirts that get worn hard.

Work shirts
Trade and retail shirts with a clean, long-lasting logo.

Denim & specialty
Denim jackets and jackets with detailed stitched artwork.
Logo to stitch
Send your logo
Email your logo file and tell us the garments, colours and quantities.
Digitising & proof
Your logo is converted into a stitch file. We send a proof showing size and placement.
Stitch-out
Garments are hooped and stitched on our ZSK multi-head machines in Toowoomba.
Check & pack
Each piece is trimmed, checked and packed ready for your team.
From one machine
to many
Embroidery
we've stitched
A vector file (AI, EPS, PDF or SVG) is ideal. A high-resolution PNG or JPG also works. We convert it into a stitch file before production.
Yes. New logos have a one-off digitising set-up cost, which we include in your quote. Once your logo is on file, repeat orders don't pay it again.
Most logos stitch well. Very small text and fine gradients can lose detail, so we'll suggest tweaks or recommend Vivid Colour print instead.
Yes. Orders start from 6 pieces, because our embroidery machines run in lots of 6.
Most orders take about 2 weeks from approved proof. Urgent orders are available for a fee, and busy periods can take a little longer. We'll confirm timing with your quote.
Related services
Ready to stitch
your logo?
Send your logo, garment choice and numbers. We'll come back with a proof and a quote.





