

Logo &
identity
No logo yet, or one that's tired? Our Toowoomba designers build your identity first, then it rolls straight onto your building, fleet, uniforms and website.
A logo has to work on a business card and a building. We design it for both.
Most logo designers hand over a file and walk away. We are the people who then cut it in vinyl, stitch it on a polo and light it up on a fascia, so we design with every one of those uses in mind.
Since 1995 ALE has branded more than 8,000 clients from Toowoomba. Your identity, signage, uniforms and website all come from one team, so the colours match and the logo never gets redrawn badly along the way.
- Design
- In-house designers
- Packages
- 3 to choose from
- Files
- Print, sign & web
- Roll-out
- Signs, fleet, uniforms
From sketch
to everywhere
Start with a new logo or bring the one you have. We'll make sure it works at every size and on every surface.

Logo design
A brief, then several concept directions to choose from and refine.

Colours & type
Set brand colours and fonts so every job prints and displays the same.

Building signage
Your new logo, drawn up as fascias, 3D letters and lightboxes.

Vehicle livery
Wrap layouts that keep your brand readable on every van and ute.

Uniform branding
Logo files set up for embroidery and print on your team's workwear.
Brief to roll-out
Brief
We talk through your business, customers and where the logo will live.
Concepts
Our designers present several directions. You pick a favourite or mix ideas.
Refine & files
We polish the chosen logo and supply colour, mono and vector files.
Roll it out
The same team applies it to your signs, vehicles, uniforms, print and website.
Brands
we've built



We offer three logo packages. Every package includes multiple designs and multiple revision rounds, and our design team rarely needs more than two revisions to get it right.
You get your logo as vector files, such as SVG and EPS, plus web-ready versions. They suit print, signage, embroidery and your website.
Yes. If you only have a low-resolution file, we can redraw it as clean vector artwork so it cuts, stitches and prints sharply.
Most logos take about 2 weeks from brief to final files, depending on how quickly feedback comes back.
No, the files are yours. Most clients do, because one team handling design, signage, uniforms and web keeps everything consistent.
Related services
Ready for a
new look?
Tell us about your business and we'll start with a brief and concepts.


