ALE team member in an embroidered polo in front of the ALE logo wall in the workshop

Logo &
identity

No logo yet, or one that's tired? Our Toowoomba designers build your identity first, then it rolls straight onto your building, fleet, uniforms and website.

Overview

A logo has to work on a business card and a building. We design it for both.

Most logo designers hand over a file and walk away. We are the people who then cut it in vinyl, stitch it on a polo and light it up on a fascia, so we design with every one of those uses in mind.

Since 1995 ALE has branded more than 8,000 clients from Toowoomba. Your identity, signage, uniforms and website all come from one team, so the colours match and the logo never gets redrawn badly along the way.

Design
In-house designers
Packages
3 to choose from
Files
Print, sign & web
Roll-out
Signs, fleet, uniforms
What we design

From sketch
to everywhere

Start with a new logo or bring the one you have. We'll make sure it works at every size and on every surface.

Campbell Lane, ALE director, at his desk in the Toowoomba office

Logo design

A brief, then several concept directions to choose from and refine.

JL Solutions reviewing a client website with the client at the ALE office

Colours & type

Set brand colours and fonts so every job prints and displays the same.

Amaroo Pet Supplies building signage

Building signage

Your new logo, drawn up as fascias, 3D letters and lightboxes.

Secure Solutions team standing with their wrapped fleet

Vehicle livery

Wrap layouts that keep your brand readable on every van and ute.

Branded tee and cap flat-lay

Uniform branding

Logo files set up for embroidery and print on your team's workwear.

Process

Brief to roll-out

  1. Brief

    We talk through your business, customers and where the logo will live.

  2. Concepts

    Our designers present several directions. You pick a favourite or mix ideas.

  3. Refine & files

    We polish the chosen logo and supply colour, mono and vector files.

  4. Roll it out

    The same team applies it to your signs, vehicles, uniforms, print and website.

Projects

Brands
we've built

All branding projects →
Clean N Refresh logo design concepts with green, blue and grey colour palette
Clean N RefreshLogo concepts
Luca Plant Hire ute canopy wrap with logo and phone number
Luca Plant HireUte and website
Business cards designed by ALE for Toowoomba businesses
Local stationeryToowoomba · Business cards
FAQ

Common
questions

Can't see yours? Call (07) 4634 3066.

We offer three logo packages. Every package includes multiple designs and multiple revision rounds, and our design team rarely needs more than two revisions to get it right.

Related services

Ready for a
new look?

Tell us about your business and we'll start with a brief and concepts.

Call (07) 4634 3066Get a quote