ABOUT US

Ale was established in James Street, Toowoomba on the 16th January 1995.

Operating from a mere 42s/m area it developed into the most innovative embroidery business in Toowoomba and the surrounding districts. With state of the art digitising software, ALE continued to grow at a rapid rate due to its ability to create innovative logos and reproduce them into quality embroidered logos on polos, workwear and caps.

As the clientele base increased so did the space required to operate. Hence in the year 2000, ALE moved to Water Street South - Toowoomba to a 465s/m premises. With the addition of two six-head embroidery machines and six dedicated employees, ALE took on Australia wide clothing contracts and acquired a further 650 s/m of space next door.

With constant requests from clients to forward logos and information to local sign-writers and printers, ALE expanded into the sign-writing arena. With the employment of highly skilled staff we quickly sourced work and referrals with our clothing clientele.

In early 2004 the company purchased one of Toowoomba's first wide format digital printers and excelled in supplying quality signage at affordable pricing.

As the sign department grew, so again did the space required, requiring the acquisition of a further 440 s/m workshop adjoining the rear of the clothing company. Thus was born the manufacturing department and also the ability to wrap and house a variety of vehicle sizes - trucks, boats, cars, vans & buses.

In September 2008 ALE was awarded with a Silver award in the nationally acclaimed Australian Sign awards for vehicle wraps. We have well over 1000 vehicles on the road throughout Queensland some of which are attached in our gallery.

In September 2009, ALE purchased a larger premises at 222 North Street , Toowoomba (pictured), with the ability to expand on over 1 acre and accommodate further growth.

To this day ALE is privately owned and managed with 11 Staff dedicated to quality products, technology driven machinery, innovative graphic design and most of all passion for the industry.