The ALE team lined up outside the Signs, Uniforms and Embroidery building in Toowoomba

One team.
One roof.

Family owned and operated in Toowoomba since 1995. Designers, printers, embroiderers, fabricators and install crews working side by side.

Our story

It started with one embroidery machine and a lot of stubbornness.

In 1995 Campbell Lane bought a single embroidery machine and started stitching logos for local businesses. The name back then was Artistic Logos & Embroidery.

Customers kept asking for more: shirts led to vehicle signs, vehicle signs led to shopfronts, and shopfronts led to full building rebrands for national brands.

Thirty years on, we design, print, embroider, fabricate and install it all ourselves. One team, one point of contact, and a brand that matches everywhere it appears.

Campbell Lane with ALE's first embroidery machine in 1995
Campbell Lane · First machine · 1995
Years in business
30
Clients served
8,000+
Print width in-house
3.2m
Divisions, one team
3
Four ALE team members holding the 2022 Business Excellence award outside the Embroidery building
Recognition

Industry Winner 2022

Toowoomba Chamber Business Excellence Awards. Recognised by the business community we've worked alongside since 1995.

Team

The people
behind the work

The same faces design your logo, print your fleet and stitch your uniforms.

History

Thirty years
in the making

Every new machine and every move came from customers asking for one more thing.

  1. 1995

    Where it started

    Campbell Lane founds Artistic Logos & Embroidery in Toowoomba on 16 January 1995, a small embroidery business built on good design and careful work.

    Campbell Lane with the first embroidery machine, 1995

  2. First shopfront

    Artistic Logos & Embroidery opens its first shopfront in Toowoomba.

    The early Artistic Logos & Embroidery shopfront with a ute parked out front
  3. 2000

    Water Street

    We move to a 465 square metre site on Water Street South. Two six-head embroidery machines and a team of six take on Australia-wide clothing contracts, and we soon add the 650 square metre space next door.

    ALE's former premises on Water Street South, Toowoomba
  4. 2002

    Signage begins

    Clients kept asking us to send their logos to local signwriters, so we hired skilled signwriters and started doing it ourselves.

  5. 2004

    Digital printing

    We install Toowoomba's first wide-format digital printer and build a name for quality signage at fair prices.

  6. 2006

    Vehicle signage

    A 440 square metre workshop next door gives us a dedicated manufacturing department and room to wrap trucks, cars, vans and buses.

    Early ALE vehicle wrap on a ute, 2006
  7. 2009

    222 North Street

    In September 2009 we move to 222 North Street, a site of more than an acre with room to grow.

    The ALE site at 222 North Street, Toowoomba
  8. 2014

    Screen printing

    We buy Garth Perkins' screen printing business, adding printed garments to our embroidery.

    Screen printing equipment added in 2014
  9. 2017

    3.2m wide-format

    After moving from 1370mm solvent printers to 1600mm HP Latex, a shed expansion makes room for a 3200mm HP Latex 1500.

    3.2 metre HP Latex wide-format printer in the ALE workshop
  10. 2018

    ZSK embroidery

    Our first ZSK embroidery machine lifts precision and detail, followed by a six-head ZSK in early 2019.

    Handover of ALE's first ZSK embroidery machine, 2018
  11. 2021

    Vivid Colour

    We launch Vivid Colour, our own DTF (direct to film) print brand, moving beyond traditional screen printing.

    Vivid Colour DTF printer at ALE
  12. 2023

    Double capacity

    A second six-head ZSK joins the first, doubling our embroidery capacity and speeding up large uniform orders.

    ALE embroidery room with two multi-head machines
  13. 2026

    Workshop extension

    The North Street shed is extended, giving fabrication and print more room to work.

  14. 2027

    New front building

    A new showroom and office building opens at the front of the North Street site.

    Render of the new ALE showroom building with Branding Specialists signage
Capability

Made here,
not farmed out

The gear that lets us keep every job in-house, from first stitch to final install.

ALE team member at the 3.2 metre HP Latex printer

3.2m wide-format print

HP Latex printing for wraps, wall graphics, banners and fascias, colour-matched to your brand.

ALE team member setting up a multi-head embroidery run

Multi-head embroidery

ZSK machines stitching uniforms, caps and jackets in volume.

ALE team pressing Vivid Colour prints onto shirts

Vivid Colour print

Full-colour garment printing for detailed artwork and small runs.

ALE team member weeding cut vinyl lettering

Vinyl & wrap bay

A full wall of colour vinyl and a dedicated bay for vehicle wraps.

ALE fabricator finishing large 3D letters

Fabrication workshop

Letters, lightboxes, pylons and panels built and checked before they leave.

ALE crew installing RSEA Safety fascia signage from an elevated work platform

Install crews

Our own crews, EWPs and crane partners, up and down the east coast.

Careers

Work with us

We're always keen to hear from signwriters, installers, embroiderers and designers who take pride in their work. Email your resume to admin@ale.net.au, or drop it in to us at 222 North Street.

Email your resume
ALE designer working on artwork at his desk

Come and
see the workshop

Drop in to the North Street showroom or book a time to talk through your project.

Start a project →
Call (07) 4634 3066Get a quote