1.0 ALE Clothing Pty Ltd is the registered business name and may share this information with any of ALE Clothing Pty Ltd associated companies.

1.1 We are committed to safeguarding your privacy on-line and to ensuring that you are satisfied. The following statement sets our policy in relation to privacy. This policy may change from time to time so please reread this policy periodically.

1.2 The ALE Clothing Pty Ltd website collects information when you browse ale.net.au and subdomains or ale.net.au. We record this information to improve the customer experience online and marketing purposes.

It will be used for:

- Billing and account management
- Business planning and product development, and
- To provide individuals with information about promotions, as well as the products and services of ALE Clothing Pty Ltd group.


2.1 ALE Clothing Pty Ltd will obtain an individual's consent for Use of non-sensitive Personal Information for Secondary Purposes at the time of collection, unless the Use is a related Secondary Purpose which would be within the relevant individual's Reasonable Expectations.

2.2 ALE Clothing Pty Ltd Uses Personal Information primarily for the purposes listed above.

2.3 If ALE Clothing Pty Ltd relies on the Direct Marketing exception to Direct Market to individuals it will ensure that:

• The individual is clearly notified of their right to Opt Out from further Direct Marketing

• There is only one Use of the information before the Opt Out right is given and this Use applies;

• The individual is given an Opt Out in all further instances of Direct Marketing if they have not previously chosen to Opt Out; and

• If the individual Opts Out of all Direct Marketing the Opt Out will be respected by ALE Clothing Pty Ltd.

2.4 ALE Clothing Pty Ltd will not use Sensitive Information for Direct Marketing.

2.5 ALE Clothing Pty Ltd may use Personal Information to avoid an imminent threat to a person's life or to public safety. It may also use Personal Information for reasons related to law enforcement or internal investigations into unlawful activities.

2.6 ALE Clothing Pty Ltd will not use Personal Information without taking reasonable steps to ensure that the information is accurate, complete and up to date.

3.1 Any information you provide will only be used by ALE Clothing Pty Ltd and will not be made publicly available, nor sold to third parties. ALE Clothing Pty Ltd may disclose your information in special cases where ALE Clothing Pty Ltd has reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our terms and conditions of use or may be causing injury or interference with our rights, property, our customers or anyone who could be harmed by such activities. We may also disclose this information when we believe, in good faith, that the law requires it and for administrative and other purposes necessary to maintain services and improve our products and services.

3.2 Our site has security measures in place to protect against the loss, misuse and alteration of the information under our control. Please note, however, that no data transmission over the Internet is completely secure. As a result, while we attempt to protect your personal information, we cannot ensure or warrant the security of any information you provide to us and you transmit such information to us at your own risk.

3.3 If you have any questions about this policy statement or the practices of this site or your dealings with ALE Clothing Pty Ltd please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it.